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Get Shop Product Performance List

GET
/analytics/202605/shop_products/performance

Returns a paginated list of shop products and their total, seller-channel, affiliate-channel, and Shop Tab performance metrics for the specified date range.

shop_cipher
required
string

Identifies the shop. Obtain it from the Get Authorized Shops API.

start_date_ge
required
string format: date

Start date (ISO 8601 YYYY-MM-DD format) in shop registered timezone. In the parameter name, “ge” refers to “greater than or equal to” (inclusive)

end_date_lt
required
string format: date

End date of the requested range in the shop’s registered timezone, in ISO 8601 YYYY-MM-DD format. This date is exclusive and must be later than start_date_ge.

page_size
integer format: int64
<= 100

Number of products per page. Max value: 100 Default value: 10

page_token
string

Page token, indicating the current position. Used for requesting next page data. Leave this field empty for first time queries.

sort_field
string
Allowed values: gmv items_sold orders

Field to sort on. Default: gmv Available values:

  • gmv
  • items_sold
  • orders
sort_order
string
Allowed values: ASC DESC

Sort direction. Available values: ASC, DESC Default value: DESC

  • ASC: ascending
  • DESC: descending
currency
string
Allowed values: USD LOCAL

Currency. Available values: USD, LOCAL Default value: LOCAL

  • USD: US dollars
  • LOCAL: local currency where the shop is located
category_filter
Array<string>

Level 1 category IDs used to filter the returned shop product performance list.

product_status_filter
string
Allowed values: LIVE INACTIVE ALL

Product status filter.

Available values:

  • LIVE: live products

  • INACTIVE: inactive products

  • ALL: all product statuses; this is the default

Success

Media typeapplication/json
object
code

Status code; 0 means success.

integer format: int64
message

Success or failure message.

string
request_id

Request log ID.

string
data
object
products

List of product performance metrics.

Array<object>
object
id

Product ID.

string
total_performance

Product total sales performance.

object
gmv

Gross merchandise value.

object
amount

GMV amount in the corresponding currency.

string
currency

GMV currency code (ISO 4217 standard). If LOCAL currency is requested, the value will be the local currency code of where the shop is registered (e.g. GBP).

string
orders

Number of orders.

integer format: int64
sku_orders

Number of SKU orders.

integer format: int64
items_sold

Number of items sold.

integer format: int64
estimated_customers

Estimated number of customers.

integer format: int64
aov

Average order SKU value.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
product_impressions

Number of product impressions.

integer format: int64
product_clicks

Number of product clicks.

integer format: int64
ctr

Click-through rate.

string
add_cart_count

Number of times products were added to the cart.

integer format: int64
add_cart_rate

Add to cart rate.

string
click_order_rate

Click to order rate.

string
unique_product_impressions

Unique product impressions.

integer format: int64
unique_clicks

Total number of unique product clicks across the product performance channels.

integer format: int64
unique_ctr

Unique click-through rate.

string
add_cart_users

Number of users who added to cart.

integer format: int64
unique_atc_rate

Unique add to cart rate.

string
unique_click_order_rate

Unique click to order rate.

string
gmv_incl_tax

GMV including tax. This field only returns the local currency.

object
amount

GMV with tax amount.

string
currency

GMV with tax currency code.

string
tax

Tax amount. This field only returns the local currency.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
gross_merchandise_value

Gross merchandise value for the product, including amount and currency.

object
amount

Gross merchandise value amount.

string
currency

Gross merchandise value currency code.

string
shipping_fees

Shipping fees. This field only returns the local currency.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
refunds

Refund amount.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
refunded_items

Number of items refunded.

integer format: int64
refund_customers

Number of customers who received refunds.

integer format: int64
seller_live_performance

Performance metrics from seller’s live streaming.

object
attributed_gmv

Attributed gross merchandise value.

object
amount

Attributed GMV amount.

string
currency

Attributed GMV currency code.

string
attributed_orders

Number of attributed orders.

integer format: int64
attributed_sku_orders

Number of attributed SKU orders.

integer format: int64
attributed_sold_items

Number of attributed items sold.

integer format: int64
estimated_customers

Estimated number of customers.

integer format: int64
aov

Average order value.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
new_live_count

Number of new live streams.

integer format: int64
product_impressions

Number of product impressions.

integer format: int64
product_clicks

Number of product clicks.

integer format: int64
ctr

Click-through rate.

string
add_cart_count

Number of times products were added to the cart.

integer format: int64
add_cart_rate

Add to cart rate.

string
click_order_rate

Click to order rate.

string
unique_product_impressions

Number of unique product impressions from seller live streaming.

integer format: int64
unique_clicks

Number of unique product clicks from seller live streaming.

integer format: int64
unique_ctr

Unique click-through rate.

string
add_cart_users

Number of users who added to cart.

integer format: int64
unique_atc_rate

Unique add to cart rate.

string
unique_click_order_rate

Unique click to order rate.

string
seller_video_performance

Performance metrics from seller’s video content.

object
attributed_gmv

Attributed gross merchandise value.

object
amount

Attributed GMV amount.

string
currency

Attributed GMV currency code.

string
attributed_orders

Number of attributed orders.

integer format: int64
attributed_sku_orders

Number of attributed SKU orders.

integer format: int64
attributed_sold_items

Number of attributed items sold.

integer format: int64
estimated_customers

Estimated number of customers.

integer format: int64
aov

Average order value.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
new_video_count

Number of new videos.

integer format: int64
product_impressions

Number of product impressions.

integer format: int64
product_clicks

Number of product clicks.

integer format: int64
ctr

Click-through rate.

string
add_cart_count

Number of times products were added to the cart.

integer format: int64
add_cart_rate

Add to cart rate.

string
click_order_rate

Click to order rate.

string
unique_product_impressions

Number of unique product impressions from seller video content.

integer format: int64
unique_clicks

Number of unique product clicks from seller video content.

integer format: int64
unique_ctr

Unique click-through rate.

string
add_cart_users

Number of users who added to cart.

integer format: int64
unique_atc_rate

Unique add to cart rate.

string
unique_click_order_rate

Unique click to order rate.

string
seller_product_card_performance

Performance metrics from seller’s product card exposure.

object
attributed_gmv

Attributed gross merchandise value.

object
amount

Attributed GMV amount.

string
currency

Attributed GMV currency code.

string
attributed_orders

Number of attributed orders.

integer format: int64
attributed_sku_orders

Number of attributed SKU orders.

integer format: int64
attributed_sold_items

Number of attributed items sold.

integer format: int64
estimated_customers

Estimated number of customers.

integer format: int64
aov

Average order value.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
product_impressions

Number of product impressions.

integer format: int64
product_clicks

Number of product clicks.

integer format: int64
ctr

Click-through rate.

string
add_cart_count

Number of times products were added to the cart.

integer format: int64
add_cart_rate

Add to cart rate.

string
click_order_rate

Click to order rate.

string
unique_product_impressions

Number of unique product impressions from seller product card exposure.

integer format: int64
unique_clicks

Number of unique product clicks from seller product card exposure.

integer format: int64
unique_ctr

Unique click-through rate.

string
add_cart_users

Number of users who added to cart.

integer format: int64
unique_atc_rate

Unique add to cart rate.

string
unique_click_order_rate

Unique click to order rate.

string
affiliate_total_performance

Total performance metrics from affiliate channel.

object
attributed_gmv

GMV attributed from affiliate.

object
amount

Attributed GMV amount.

string
currency

Attributed GMV currency code.

string
attributed_orders

Number of orders attributed from affiliate.

integer format: int64
attributed_sku_orders

Number of SKU orders attributed from affiliate.

integer format: int64
attributed_sold_items

Number of items sold attributed from affiliate.

integer format: int64
estimated_customers

Estimated number of customers from affiliate.

integer format: int64
aov

Average order value from affiliate.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
avg_daily_creator_posted_content

Average daily number of creator-posted content.

integer format: int64
product_impressions

Product impressions from affiliate.

integer format: int64
product_clicks

Product clicks from affiliate.

integer format: int64
ctr

Click-through rate from affiliate.

string
add_cart_count

Number of times products were added to cart from affiliate.

integer format: int64
add_cart_rate

Add to cart rate from affiliate.

string
click_order_rate

Click to order rate from affiliate.

string
unique_product_impressions

Unique product impressions from affiliate.

integer format: int64
unique_clicks

Unique clicks from affiliate.

integer format: int64
unique_ctr

Unique click-through rate from affiliate.

string
add_cart_users

Number of users who added to cart from affiliate.

integer format: int64
unique_atc_rate

Unique add to cart rate from affiliate.

string
unique_click_order_rate

Unique click to order rate from affiliate.

string
affiliate_live_performance

Performance metrics from affiliate live streaming.

object
live_attributed_gmv

GMV attributed from affiliate live.

object
amount

Amount in the corresponding currency.

string
currency

Currency code (ISO 4217 standard).

string
new_live_count

Number of new live streams from affiliate.

integer format: int64
product_impressions

Product impressions from affiliate live.

integer format: int64
product_clicks

Product clicks from affiliate live.

integer format: int64
ctr

Click-through rate from affiliate live.

string
add_cart_count

Number of times products were added to cart from affiliate live.

integer format: int64
add_cart_rate

Add to cart rate from affiliate live.

string
click_order_rate

Click to order rate from affiliate live.

string
unique_product_impressions

Unique product impressions from affiliate live.

integer format: int64
unique_clicks

Unique clicks from affiliate live.

integer format: int64
unique_ctr

Unique click-through rate from affiliate live.

string
atc_users

Number of users who added to cart from affiliate live.

integer format: int64
unique_atc_rate

Unique add to cart rate from affiliate live.

string
unique_click_order_rate

Unique click to order rate from affiliate live.

string
affiliate_video_performance

Performance metrics from affiliate video content.

object
attributed_video_gmv

GMV attributed from affiliate video.

object
amount

Attributed GMV amount.

string
currency

Attributed GMV currency code.

string
new_video_count

Number of new videos from affiliate.

integer format: int64
product_impressions

Product impressions from affiliate video.

integer format: int64
product_clicks

Product clicks from affiliate video.

integer format: int64
ctr

Click-through rate from affiliate video.

string
add_cart_count

Number of times products were added to cart from affiliate video.

integer format: int64
add_cart_rate

Add to cart rate from affiliate video.

string
click_order_rate

Click to order rate from affiliate video.

string
unique_product_impressions

Unique product impressions from affiliate video.

integer format: int64
unique_clicks

Unique clicks from affiliate video.

integer format: int64
unique_ctr

Unique click-through rate from affiliate video.

string
atc_users

Number of users who added to cart from affiliate video.

integer format: int64
unique_atc_rate

Unique add to cart rate from affiliate video.

string
unique_click_order_rate

Unique click to order rate from affiliate video.

string
shop_tab_performance

Performance metrics from shop tab.

object
shop_tab_product_impressions

Number of product impressions from Shop Tab.

integer format: int64
shop_tab_product_clicks

Number of product clicks from Shop Tab.

integer format: int64
unique_shop_tab_product_clicks

Number of unique product clicks from Shop Tab.

integer format: int64
estimated_shop_tab_customers

Estimated number of customers from Shop Tab.

integer format: int64
shop_tab_ctr

Click-through rate from Shop Tab.

string
shop_tab_ctor_sku

Click-to-order rate (SKU level) from Shop Tab.

string
shop_tab_gmv

GMV generated from shop tab.

object
amount

GMV amount.

string
currency

Currency code.

string
shop_tab_sold_items

Items sold via shop tab.

integer format: int64
next_page_token

Page token for the next page. Pass this value as page_token in the next request and reuse the same start_date_ge, end_date_lt, sort_field, sort_order, currency, category_filter, product_status_filter, and page_size values. An empty value means there is no next page.

string
total_count

Total number of products that match the request filters across all pages.

integer format: int64
latest_available_date

Latest date in local timezone where data is ready (ISO 8601 format).

string format: date
Example
{
"code": 0,
"data": {
"products": [
{
"id": "1732333333333333629",
"total_performance": {
"gmv": {
"amount": "395.03",
"currency": "GBP"
},
"orders": 12,
"sku_orders": 12,
"items_sold": 12,
"estimated_customers": 10,
"aov": {
"amount": "32.92",
"currency": "GBP"
},
"product_impressions": 5420,
"product_clicks": 438,
"ctr": "0.0808",
"add_cart_count": 57,
"add_cart_rate": "0.1301",
"click_order_rate": "0.0274",
"unique_product_impressions": 4890,
"unique_clicks": 401,
"unique_ctr": "0.082",
"add_cart_users": 45,
"unique_atc_rate": "0.1122",
"unique_click_order_rate": "0.0299",
"gmv_incl_tax": {
"amount": "426.63",
"currency": "GBP"
},
"tax": {
"amount": "31.6",
"currency": "GBP"
},
"gross_merchandise_value": {
"amount": "395.03",
"currency": "GBP"
},
"shipping_fees": {
"amount": "18.5",
"currency": "GBP"
},
"refunds": {
"amount": "24.99",
"currency": "GBP"
},
"refunded_items": 1,
"refund_customers": 1
},
"seller_live_performance": {
"attributed_gmv": {
"amount": "142.8",
"currency": "GBP"
},
"attributed_orders": 4,
"attributed_sku_orders": 4,
"attributed_sold_items": 5,
"estimated_customers": 4,
"aov": {
"amount": "35.7",
"currency": "GBP"
},
"new_live_count": 2,
"product_impressions": 1680,
"product_clicks": 156,
"ctr": "0.0929",
"add_cart_count": 21,
"add_cart_rate": "0.1346",
"click_order_rate": "0.0256",
"unique_product_impressions": 1510,
"unique_clicks": 141,
"unique_ctr": "0.0934",
"add_cart_users": 17,
"unique_atc_rate": "0.1206",
"unique_click_order_rate": "0.0284"
},
"seller_video_performance": {
"attributed_gmv": {
"amount": "96.45",
"currency": "GBP"
},
"attributed_orders": 3,
"attributed_sku_orders": 3,
"attributed_sold_items": 3,
"estimated_customers": 3,
"aov": {
"amount": "32.15",
"currency": "GBP"
},
"new_video_count": 3,
"product_impressions": 2140,
"product_clicks": 173,
"ctr": "0.0808",
"add_cart_count": 19,
"add_cart_rate": "0.1098",
"click_order_rate": "0.0173",
"unique_product_impressions": 1985,
"unique_clicks": 160,
"unique_ctr": "0.0806",
"add_cart_users": 15,
"unique_atc_rate": "0.0938",
"unique_click_order_rate": "0.0188"
},
"seller_product_card_performance": {
"attributed_gmv": {
"amount": "118.6",
"currency": "GBP"
},
"attributed_orders": 4,
"attributed_sku_orders": 5,
"attributed_sold_items": 4,
"estimated_customers": 4,
"aov": {
"amount": "29.65",
"currency": "GBP"
},
"product_impressions": 1600,
"product_clicks": 109,
"ctr": "0.0681",
"add_cart_count": 17,
"add_cart_rate": "0.156",
"click_order_rate": "0.0367",
"unique_product_impressions": 1395,
"unique_clicks": 100,
"unique_ctr": "0.0717",
"add_cart_users": 13,
"unique_atc_rate": "0.13",
"unique_click_order_rate": "0.04"
},
"affiliate_total_performance": {
"attributed_gmv": {
"amount": "204.3",
"currency": "GBP"
},
"attributed_orders": 6,
"attributed_sku_orders": 6,
"attributed_sold_items": 7,
"estimated_customers": 5,
"aov": {
"amount": "34.05",
"currency": "GBP"
},
"avg_daily_creator_posted_content": 8,
"product_impressions": 3840,
"product_clicks": 265,
"ctr": "0.069",
"add_cart_count": 31,
"add_cart_rate": "0.117",
"click_order_rate": "0.0226",
"unique_product_impressions": 3410,
"unique_clicks": 238,
"unique_ctr": "0.0698",
"add_cart_users": 24,
"unique_atc_rate": "0.1008",
"unique_click_order_rate": "0.0252"
},
"affiliate_live_performance": {
"live_attributed_gmv": {
"amount": "121.4",
"currency": "GBP"
},
"new_live_count": 3,
"product_impressions": 1320,
"product_clicks": 102,
"ctr": "0.0773",
"add_cart_count": 14,
"add_cart_rate": "0.1373",
"click_order_rate": "0.0294",
"unique_product_impressions": 1208,
"unique_clicks": 94,
"unique_ctr": "0.0778",
"atc_users": 12,
"unique_atc_rate": "0.1277",
"unique_click_order_rate": "0.0319"
},
"affiliate_video_performance": {
"attributed_video_gmv": {
"amount": "82.9",
"currency": "GBP"
},
"new_video_count": 5,
"product_impressions": 2520,
"product_clicks": 163,
"ctr": "0.0647",
"add_cart_count": 17,
"add_cart_rate": "0.1043",
"click_order_rate": "0.0184",
"unique_product_impressions": 2202,
"unique_clicks": 144,
"unique_ctr": "0.0654",
"atc_users": 12,
"unique_atc_rate": "0.0833",
"unique_click_order_rate": "0.0208"
},
"shop_tab_performance": {
"shop_tab_product_impressions": 2520,
"shop_tab_product_clicks": 245,
"unique_shop_tab_product_clicks": 210,
"estimated_shop_tab_customers": 18,
"shop_tab_ctr": "0.1551",
"shop_tab_ctor_sku": "0.0735",
"shop_tab_gmv": {
"amount": "128.4",
"currency": "GBP"
},
"shop_tab_sold_items": 4
}
}
],
"next_page_token": "cGFnZV9udW1iZXI9MQ==",
"total_count": 10,
"latest_available_date": "2024-04-07"
},
"message": "Success",
"request_id": "202203070749000101890810281E8C70B7"
}