Get Shop LIVE Products Performance List

GET

/analytics/202512/shop/{live_id}/products_performance

Returns sale performance for each product in a shop-related LIVE session from the official account or marketing accounts.

Authorizations

• accessToken

Parameters

Path Parameters

live_id

required

string

TTS LIVE session ID

Query Parameters

shop_cipher

required

string

Identifies the shop. Obtain it from the Get Authorized Shops API.

sort_order

string

Allowed values: ASC DESC

Sort direction.

Available values: ASC, DESC

Default value: DESC

• ASC: ascending

• DESC: descending

sort_field

string

Allowed values: gmv items_sold customers created_sku_orders sku_orders main_orders product_impressions product_clicks

Field to sort on.

Available values:

• gmv
• items_sold
• customers
• created_sku_orders
• sku_orders
• main_orders
• product_impressions
• product_clicks

Default value: gmv

currency

string

Currency for monetary values. Use USD for US dollars or LOCAL for the local currency where the shop is registered.

Responses

200

Success

Media typeapplication/json

object

code

Status code; 0 means success.

integer format: int64

message

Success or failure message.

string

request_id

Request log ID.

string

data

object

products

List of products and their sales and traffic performance for the LIVE session.

Array<object>

object

id

Product id

string

name

Product name

string

sales

Sales performance for the product in the LIVE session, including average price, orders, customers, GMV, and items sold.

object

direct_gmv

The total amount paid for orders of this product directly from the LIVE, including returns and refunds.

object

currency

Direct GMV currency code.

string

amount

Direct GMV amount in the corresponding currency.

string

items_sold

The number of product items sold

integer format: int64

customers

The total numbers of customers who ordered this product directly from the LIVE, including customers who made returns or refunds.

integer format: int64

created_sku_orders

The total number of SKU orders created directly from the LIVE for this product.

integer format: int64

avg_price

Average direct GMV per main order. Also known as AOV (main order)

object

currency

Average price currency code.

string

amount

Average price amount in the corresponding currency.

string

sku_orders

The total number of paid SKU orders placed directly from the LIVE for this product.

integer format: int64

main_orders

Total number of paid main orders placed. Main orders refer to the single purchase transaction a customer makes.

integer format: int64

payment_rate

Main order paid / Main order created of this product

string

traffic

Traffic performance for the product in the LIVE session, including add-to-cart, click-to-order, CTR, GPM, product impressions, and product clicks.

object

product_impressions

Number of product impressions for this product during the LIVE video, including for product lists and product cards

integer format: int64

ctr

Click-through rate: The number of product clicks for this product from the LIVE video, divided by the number of product impressions for this product from the LIVE video, including product clicks and product impressions for product lists and product cards

string

add_to_cart_count

The number of times viewers add the product to their cart.

integer format: int64

click_to_order_rate

Click-to-order rate metrics for main orders and SKU orders for this product.

object

sku_order_ctor

The percentage of times viewers clicked product links in LIVE streams and placed a direct order.

string

main_order_ctor

Percentage of times viewers who clicked LIVE product links also placed a main order.

string

gpm

GPM data for product traffic, including watch GPM.

object

watch_gpm

The Watch GPM is the average GMV generated from 1,000 views of the LIVE.

string

produt_clicks

The total number of times the product was clicked from this LIVE, including from the product list and product card

integer format: int64

Example

{
  "code": 0,
  "data": {
    "products": [
      {
        "id": "1731736614984386107",
        "name": "PANDAEYES \nWAHIDA   \nKNITWEAR \nCARDIGAN (CLO-CNSNSL97002BL)",
        "sales": {
          "direct_gmv": {
            "currency": "SGD",
            "amount": "737.97"
          },
          "items_sold": 24,
          "customers": 24,
          "created_sku_orders": 27,
          "avg_price": {
            "currency": "SGD",
            "amount": "30.75"
          },
          "sku_orders": 24,
          "main_orders": 24,
          "payment_rate": "0.8888"
        },
        "traffic": {
          "product_impressions": 14815,
          "ctr": "0.0908",
          "add_to_cart_count": 102,
          "click_to_order_rate": {
            "sku_order_ctor": "0.0178",
            "main_order_ctor": "0.0178"
          },
          "gpm": {
            "watch_gpm": "49.81"
          },
          "produt_clicks": 1346
        }
      }
    ]
  },
  "message": "Success",
  "request_id": "202203070749000101890810281E8C70B7"
}